Nobody on your team is posting consistently.
Your founders and managers know things buyers actually care about. That knowledge sits in meetings and Slack threads. It never reaches the people who would pay for it.
Why mid-market teams get stuck
You have the right people. The leads just aren't coming in.
Mid-market companies have smart teams with real opinions and real expertise. The problem is that none of it is visible to buyers. No one is posting. No one is following up. And the pipeline you need isn't going to build itself.
Your sales reps are starting every conversation cold.
No context. No reason to reach out. No credibility built ahead of the first message. Getting someone to reply is hard when they've never heard of you.
Content and outbound are completely disconnected.
Your LinkedIn posts live in one place. Your sequences live in another. No one is using one to make the other work harder.
The Sell In Public system
We post for your team. We DM your buyers. We book the calls.
That's it. Here's what that looks like step by step.
01 / Map
We figure out exactly who you want to be in front of.
We build out your ICP, your core offers, and the trigger events that signal a company is ready to buy. We also identify which voices on your team (founder, VP, SDR, whoever) buyers will trust most.
02 / Create
We turn your team's expertise into content buyers actually read.
We interview your people, pull from your sales calls, and write posts in their voice. Lead magnets, point-of-view pieces, conversation starters. Content that makes your buyers think "these people get it" before anyone reaches out.
03 / Engage and Outbound
We reach out to your ICP on their behalf.
Connection requests, cold DMs, follow-ups, emails. All running in the background, all tied back to the content so every message has context and a reason to exist. Replies come in. We handle those too.
04 / Convert
Meetings get booked. You get a report. We adjust.
Every week you see what's working: replies, calls booked, which content is creating the most opens. We use that to keep improving the next round.
One managed system
Everything runs under one roof.
Most companies piece this together themselves: a content agency here, a sequencer tool there, an SDR doing their best with both. Nothing talks to anything else. Sell In Public runs the whole thing as one connected motion.
How we work together
A monthly operating desk
for your revenue team.
Scope is set during discovery based on your market, your team size, and how many voices you want active. No public pricing table because the right setup varies.
Monthly club
Private scope after discovery
Managed GTM Desk
One senior operating desk keeps executive voice, employee distribution, cold DM, cold email, inbox routing, and weekly iteration moving.
LaunchICP, offers, voice, and channel setup
OperateWeekly content and outbound execution
CalibrateReplies, meetings, learnings, and next plays
GTM strategyExecutive contentCold DM ops
Cold emailInbox routingWeekly analytics
Apply for a Discovery Call
Pause
No contracts that trap you.
When your go-to-market changes, we adjust. Shift more toward content, more toward outbound, or pause a motion entirely. The system works with your sales cycle, not against it.Scale
Start with one voice. Expand when you're ready.
Most clients start with a founder or VP. When results show up, adding SDRs, AEs, and account-specific campaigns is straightforward.Weekly Cadence
Every week we review what happened and sharpen what's next.
Buyer replies get reviewed. Posts get tuned. Outbound plays get reprioritized. You stay in the loop without managing the day-to-day.Questions we hear before teams get started
What you probably want to know before booking a call.
Who actually writes the content?
We do. Our team leads strategy, interviews your people, pulls from your sales calls and customer wins, and drafts every post in the voice of whoever is posting it. You review. We publish.
Do you manage LinkedIn accounts directly?
Yes. We run the weekly posting queue, manage comments, send connection requests, handle DMs, and follow up on replies. Your people don't have to touch it.
How does LinkedIn outbound connect to email?
Both channels run off the same account list and trigger logic. LinkedIn builds the visibility so email doesn't land cold. They work together, not separately.
Can you work with our SDRs and AEs?
Yes. SDRs and AEs get account context, reply summaries, warm handoff notes, and content they can reference. Their outreach gets better because they have something real to point to.
How fast do we get started?
Most teams are live within one to two weeks. We need a clear internal owner, your current ICP, some approved proof points, and access to the accounts we'll be posting from.
What does your team need from us?
A point of contact, insight into your buyers, a list of target accounts, and a review cadence so nothing goes out without your sign-off.
We already work with a content agency. Is this redundant?
Usually not. Most agencies stop at posting. We connect content to outbound, manage the replies, and track pipeline movement. If your current setup is producing meetings, great. If it isn't, this is different.
What does reporting look like?
You see posts shipped, accounts touched, connection accepts, positive replies, meetings booked, and what messages are working best. Everything is tied to sales movement, not vanity metrics.
